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The periodical about the pharmaceutical and medical equipment markets


(Russian pharmacies) - specialized periodical edition for pgarmacy professionals


Medical Council - Scientific Journal for Physicians



10.10.2014 00:00

Viagra Russia Redesign

Pearlfisher creates the new Viagra brand strategy and packaging for the Russian market. Viagra is know for its iconic "blue pill" and is one of the most well-known pharmaceutical drugs out there. Pearlfisher has taken these iconic elements into Viagra's re-brand and packaging strategy.
NovaMedica LLC, a Russian pharmaceutical company, and Horus Pharma SL, a French company dedicated to the development of innovative products treating ophthalmic diseases, have signed a partnership agreement that grants NovaMedica exclusive rights to commercialize a portfolio of products in Russia and the Commonwealth of Independent States (CIS).
One of the global pharmaceutical giants, US pharmaceutical corporation Pfizer hopes that Russia continues its dialogue with foreign drug producers and finds a solution ensuring the Russian public's access to high-quality medicines while it implements its drug import substitution program,
Pharmaceutical companies in Russia will be able to produce the bulk of vital and essential drugs in two or three years, Deputy Industry and Trade Minister Sergei Tsyb said at an international pharmaceutical forum in Tomsk on Tuesday.
Russia's Health Minister Veronika Skortsova has stressed in Moscow the quality of Cuba's biotechnology industry and expressed her interest in having a larger presence of Cuban pharmaceuticals in her country.
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